Keeping Up with the Joneses Lifestyle inflation can be the enemy of wealth building. What could happen if you invested instead of buying more stuff? Share | Related Content The Latte Lie and Other Myths Do you know these three personal finance sayings? What to Look for in Personal Finance Apps An increasing number have been developed to help individuals with their personal finances. What Is My Current Cash Flow? Assess whether you are running “in the black” or “in the red” each month.